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ABC Announces New Digital Metrics
ABC has launched a new set of cross sector metrics for digital publications that are intended to offer greater accountability.
These standardised metrics have been agreed by advertisers, agencies and media owners and have been created to bring greater consistency and transparency to the industry. Extending digital metrics agreed in 2012, the new metrics relate to publication download and active view definitions.
Adam Crow, head of press at MediaCom, said: "ABC have made great strides to make provision for standardised set of cross sector metrics, recognised across the whole industry. This will hopefully ensure a much-needed common approach is embraced now and in the future. As a media buyer I thoroughly welcome this development which promises a new level of transparency to digital publications and the breadth of print brands."
Nick King, digital commercial director at Future, commented: "The development of new metrics that keep pace with the way content is delivered is vital to the industry. Consumers are buying Digital Publications such as T3 at an ever growing rate and ABC has moved quickly to respond to the needs of the advertisers and media owners."
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