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PPA Publishes MDAS Survey Results
The PPA has published the results of the 2012 Mail Distribution Accreditation Scheme (MDAS) Customer Satisfaction Survey, showing an increase in publishers likely to use MDAS-accredited companies.
The survey revealed that 63% of publishers are more likely to engage a MDAS-accredited company to manage their international mail consolidation and distribution services in the future, up by 8% from last year. For UK-based services this figure was 61%, which represents a year on year increase of 7%.
The MDAS Customer Satisfaction Survey is conducted annually and is completed by customers of each of the companies included within the MDAS scheme. As well as measuring satisfaction with the services offered, the survey gives an indication of publishers' priorities, with 'overall service reliability' coming out on top for the third consecutive year.
The PPA's director of circulation and member services Nicola Rowe said: "This year’s survey shows that publishers are increasingly likely to endorse suppliers accredited by the MDAS scheme, and reflects positively on those companies’ commitment to meeting the highest standards of service."
David Robottom, MDAS scheme manager and director of D&S Consultants, added: "Publishers and suppliers alike rely on the MDAS Customer Satisfaction Survey to provide an independent annual measure of which mailing services are valued by publishers and how accredited suppliers are performing against these targets. The results of this year’s survey show that the scheme is growing in awareness and meeting its wider aim of building trust and confidence in mail distribution."
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