Latest Industry News

How does The Economist’s subscription strategy work?

For The Economist, as print ad revenues have fallen and digital ad revenues haven’t plugged the gap, the focus has been on increasing profitability by growing digital subscriptions. That means The Economist is very clear about what it wants out...
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NewsWhip tracks stories and themes that are trending

As publishers — scrambling for revenues and audiences in a rapidly changing media industry — try to get a grip on how to make the best use of social platforms like Facebook and Twitter (without simply conceding traffic to those social platforms), a...
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De Correspondent focuses on bringing readers & journalists closer

At the end of January, De Correspondent announced it had passed another milestone: 50,000 paying subscribers, growing from 42,000 members at the end of 2015. The Dutch news website now counts more than 52,000 readers who pay monthly or annual...
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Washington Post to use Snapchat for daily Breaking News

The title is introducing a Snapchat Discover team to the company. The Washington Post is planning to produce multiple daily editions on the social media platform Snapchat. The title has recently launched on Snapchat Discover, the media section of the...
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Media dashboards can help boost readership & engagement

Social media use now accounts for more than a quarter of time spent online, leaving news publishers in fierce competition with other content providers for the remaining attention of internet users. For online news publishers, increasing user volumes and time...
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