Several members of the InterMedia team attended the ACE Subscriptions Seminar 2025 this month, an energetic and thought-provoking event hosted by Abi Spooner and sponsored by FT Strategies. Bringing together leaders from across the publishing and subscription world, the seminar offered valuable industry insight and space for meaningful discussion.

Human-Centred Subscription Growth

A clear theme emerged across the day: subscription strategies are becoming more human, more creative, and more focused on genuine audience relationships. Speakers highlighted that long-term growth is no longer about simply optimising funnels but about building trust and demonstrating transparent value.

From pricing and onboarding through to content and cancellation journeys, the message was consistent, brands must meet subscribers where they are and communicate in ways that feel authentic.

Authentic Voices Lead the Way

The role of creators, journalists and editorial teams was emphasised throughout the sessions. Their voices build credibility, enhance engagement and play a critical role in acquisition and retention. Understanding customer needs, not just KPIs, is fundamental to delivering meaningful subscriber experiences.

A Collaborative and Inspiring Day

The seminar offered fresh ideas, lively debate and opportunities to connect with peers across the industry. Our team left energised, inspired and ready to apply these insights across the subscription strategies we deliver for clients.

A huge thank you to ACE, Abi Spooner and FT Strategies for hosting such a valuable event.