Latest Industry News

How can digital news subscriptions be increased?

The dual-revenue strategy successfully employed by newspapers of print advertising and home delivery subscriptions is no longer a viable method to keep newspapers afloat. Digital advertising is dominated by two of the biggest names – Facebook and Google – and...
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Print is still the final word in publishing

Despite the advent of digital content. Printed material remains of utmost importance to publishers During the last ten years there has been huge change in magazine media, partly due to digital publishing start-ups. However, despite the perception that print is...
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Publishers benefit from people finally paying for content

It seems that readers are becoming ever more willing to pay for content, especially online, rather than just use what is available for free. The New York Times reported that for 2017, 60% of the year’s earnings came solely from subscription revenue....
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Facebook live brings new hope for publishers

Many publisher’s may have found reason to turn away from Facebook Live as the social network stops subsidising broadcasts and cuts publishers’ organic reach. One such publisher is Super Deluxe. During 2017 their live videos averaged half a million views,...
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Publishers boost video views on Twitter as Facebook views drop

Twitter is currently enjoying a popularity surge within the publishing industry. According to many, Twitter has delivered more video views that usual over the last two months, for some compensating for the reach lost on Facebook since it made changes to...
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