After making deals with Snapchat to create Stories around events, such as Vanity Fair’s Oscar Party and Glamour’s Women of the Year Awards,  the publisher is now forming a team to create weekly content on the Snapchat Discover platform for its GQ, Wired and Self brands.

Fred Santarpia, chief digital officer at Condé Nast, said the decision was inspired by the “fantastic results” the company had with Vogue’s Discover channel launch last fall. Condé Nast is hiring designers, visual editors and motion-graphics specialists to work with each brand's editorial team.

Self has previously published special editions for Discover, which is the platform where Snapchat's publisher partners can create and distribute content that includes full-screen articles, videos, photos and vertical video advertising, all optimized for mobile.

Today, Instagram Stories, modeled after Snapchat with its collections of disappearing photos and videos, topped Snapchat, surpassing 200 million daily users, just eight months after its launch.