The social media platform is looking to grow video revenues.
Facebook will show ads to users while they are watching videos on the platform, and will share revenue from this with publishers.
The ads will show after users have watched at least 20 seconds of video content.
Publishers will receive 55% of sales; the same revenue split offered by YouTube.
This new revenue opportunity looks strong, with Facebook users watching 100 million hours of video per day on the site.
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