In an industry where the number of touchpoints with a consumer has - and continues - to grow dramatically it can often be hard for circulation managers to step back and appreciate what the priority list might be on any day of the week.

The fact is that any item on a to do list and any avenue to the customer might well be deemed as important as the next. The key to harnessing all the information and touchpoints is to seek to integrate the approach. This is easier said than done and the impact of exploring only a selected few of the options may not be initially appreciated.

This document is designed to challenge some of the day to day thinking and promote a review of the approach that can, at times, dampen the potential of any brand or magazine.

Let's spend five minutes with Jamie Wren, InterMedia's Commercial & Marketing Director to learn more...