Hearst Begins Implementing Global Digital Advertising Strategy
Jason Kleinman, formerly Senior Vice President of Guardian Labs, has been appointed Vice President of Brand Solutions.
Excluding his role as Senior Vice President of Guardian Labs, Jason Kleinman has also worked as Brand Partnerships at Guardian News & Media and Direct of Product Marketing at the New York Times. The aim is to implement a global digital advertising strategy across Hearst Magazines in the US and international markets, translating industry solutions into innovative, scalable, effective ad offers.
Troy Young, President of Hearst Magazines Digital Media, has said, Jason will provide a critical bridge between the product, sales, audience, and edit teams to offer holistic opportunities to marketers .From display ad products and branded content creation to data and research, Jason will play an incredibly important role as we continue to extend our unified platform and suite of ad products to the global Hearst network.
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