Facebook's engagement measurements are quickly putting their name on the map.
Publishers are using the tool to show their ability to reach audiences via Facebook.
Although the tool is used to measure engagement, it is difficult to tell what 'engagement' really means.
The tool can be used to measure interactions on all content types, including natively uploaded content, links, videos, images, comments, use of share buttons, and copy-and-paste shares.
In 2015, Facebook accounted for almost 40% of publishers social referral traffic.
This figure surpasses even Google, which had just 38%.
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