Reach, Retain & Reward MAXIMISING THE VALUE FROM A RECURRING REVENUE MODEL
Intermedia Brand Marketing’s Commercial and Marketing Director, Jamie Wren explores the opportunities that publishers have been presented in uncertain times to bolster and build on their subscription strategy.
Covering three key elements (below) Jamie reviews the key factors of each and offers some thoughts on how best to approach the stages through a subscription journey for any customer.
- Prospecting and conversion to paid subscription
- Onboarding & delivering subscriber satisfaction
- Renewing & maximising lifetime value
You can read the publication by clicking here.